Everyone's got less cash than they had; but in order to generate more business, they know they need to do more marketing to more people.
But we don't believe you have to spend a fortune to get those results.
The art is to think creatively, NOT throw good money after bad.
In the past, when times were different, you could raise your brand profile simply by spending pots on advertising, on impressive campaigns, if you told people often enough that they needed your products or service.
It didn't always matter that your products and your customer service weren't any better than anyone else's, or that people could feel faintly disappointed when they'd bought from you.
But people are more sussed now. They're concerned with traceability; value for money; being in the know, being part of something forward-looking, sustainable, technologically aware. They want to feel they've actually got something worth having. And you want them to come back again and again without hesitation - you want them to stay loyal.
We know we
can kick-start your selling process through what your customers take in visually, the words they read, and what they believe you to be like as a supplier,
before you've even made contact personally. We'd like to show you how.
(Oh, and marketing types are the worst at blowing their own trumpets. We know this is a simple website, we have it only so we can keep it updated ourselves with little fuss. We spend the rest of our time selling our clients' businesses, not developing flash whizz-bang material for ourselves. It doesn't mean we can't, or that we haven't done so for our own customers. When we get the time we'll update this website - we have a much cooler one that's been 'under construction' forever, but frankly, at the moment our business comes by word of mouth through satisfied and loyal customers. Until we have to, or until we get snowed in for a week and can't communicate with the outside world, we're not going to distract ourselves from our core business and finish it. But one day, we will.)
(Marketing types are the worst at
blowing their own trumpets. We know this is a simple website, we have
it only so we can keep it updated ourselves with little fuss. We spend
the rest of our time selling our clients' businesses, not developing
flash whizz-bang material for ourselves. It doesn't mean we can't, or
that we haven't done so for our own customers. When we get the time
we'll update this website - we have a much cooler one that's been 'under
construction' forever, but frankly, at the moment our business comes by
word of mouth through satisfied and loyal customers. Until we have to,
or until we get snowed in for a week and can't communicate with the
outside world, we're not going to distract ourselves from our core
business and finish it. But one day, we will.)