Copywriting and stripping out jargon We have been commissioned to write or re-write clients' copy expecially for web, turning technical language into something understandable to the layman. Some recent projects have included: Endsleigh Insurance The client needed help connecting with people in the charity world who had made enquiries or visited trade stands at conferences. Previously their success rate for appointments made after sending mailings had fallen below 2%. We re-wrote and re-targeted the message, with punchy, amusing text and a call-to-action - including a possible prize for respondents who replied within seven days. The mailing we wrote for the client had three firm appointments made on the first day the mailing went out and around 10% success rate for appointments over a month. Altraswim This client needed help with selling swimming pool and hot tub supplies in a competitive market, and during a poor summer (well, it is the UK after all). We persuaded the client that they weren't actually selling chlorine and bromine and shock treatments; but rather, the hygienic sparkling splash of a pool in the sunlight, the ability to jump straight in without having to wonder about bacteria or scum; the lifestyle, in fact, rather than the dull end of chemicals and how they actually work. We also tried to instill in the whole personality of the language the great customer service and genuine pleasant approach of this favourite client. Data for Decisions This is a complicated one. The client is a super-intelligent, super-qualified professor of statistics and data study who has a high-level offering in interpreting data from staistics. The challenge was to explain why people making policy decisions should use such an approach, and why they often get it wrong using informal methods rather than a scientific study. As usual, we spent time getting under the skin of the project and making sure we understaood the client's business before trying to explain it to others. the Professor also teaches Argentinian Tango, but that's another story. BSWN Black South West Network offer support and advice for BME Voluntary Groups and charities throughout the South West of England - such as how to access funding, latest policy decisions, where to get training for the people they work with on the ground. These might be anyone from local refugee women's groups or established organisations looking to buy public assets and establish community groups. We work often within the Social Economy Sector and have a great understanding of the issues, language and acronyms used in the sector, and help strip some of this bureaucracy away through our writing.
	(Marketing types are the worst at blowing their own trumpets. We know this is a simple website, we have it only so we can keep it updated ourselves with little fuss. We spend the rest of our time selling our clients' businesses, not developing flash whizz-bang material for ourselves. It doesn't mean we can't, or that we haven't done so for our own customers. When we get the time we'll update this website - we have a much cooler one that's been 'under construction' forever, but frankly, at the moment our business comes by word of mouth through satisfied and loyal customers. Until we have to, or until we get snowed in for a week and can't communicate with the outside world, we're not going to distract ourselves from our core business and finish it. But one day, we will.)

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