We
know that what makes the art of marketing! different is the mass of
experience from all angles of the marketing process that we bring to
the table.
The majority of design and marketing professionals
leave college and go straight into a high-tech, fast-paced agency where
they become one of a bank of designers or writers pitching internally
for work from clients they may never get to meet.
The focus can quickly
become the awards they win for the agency (whether or not that sells
any more for the client) and the number of beers they can down on a
Friday night debrief.
We’re not being cynical – we’ve been there and it’s great fun at the time.
What
makes us different is that yes, we’ve been there, done that. But we’ve also been the
client; we've been the in-house marketing manager commissioning an agency and trying to
hold onto control of a job.
And we’ve been the external agency account manager – and
there’s a difficult place to be. Pitching for the job, taking the brief
from the client, interpreting that to the in-house team, and then
presenting back to the client something that you may well feel yourself
misses the point completely. Defending that to the Board, taking those
comments back to a prima donna designer who refuse to change anything.
And then fighting the printer over the fact that they quoted on a
12-page A4 and now have to do a 27-page pop-up with spot UV and a bit
of string attached for the same money, and yes, you’re not sure what
it’s got to do with selling widgets either.
And of course we’ve run our own agency for eight years with lots of satisfied clients so we must be doing something right.
As we say, we've been around..
(Marketing types are the worst at
blowing their own trumpets. We know this is a simple website, we have
it only so we can keep it updated ourselves with little fuss. We spend
the rest of our time selling our clients' businesses, not developing
flash whizz-bang material for ourselves. It doesn't mean we can't, or
that we haven't done so for our own customers. When we get the time
we'll update this website - we have a much cooler one that's been 'under
construction' forever, but frankly, at the moment our business comes by
word of mouth through satisfied and loyal customers. Until we have to,
or until we get snowed in for a week and can't communicate with the
outside world, we're not going to distract ourselves from our core
business and finish it. But one day, we will.)