We've been developing a new division for a highly successful company, Computaccount, who have been working for twenty years with different organisations' business management and accounting systems.
As such systems have grown and developed, Computaccount progressed from Sage-based platforms to their current Cloud Computing focus. And as developers and IT specialists they have been involved in writing add-ons and Apps that bolt-on to existing software such as NetSuite and SalesNet, to give their clients perfect real-time 100% visibility and data management.
The issue - how to sell twenty years' experience while also representing a new, cutting-edge approach with brand new technology? The solution: set up a new company, but firmly linked to the old.
CloudTamers draws on all the skills and experience of Computaccount, but allows the company to rebrand a new, clean image and has already started opening doors into large, data-based organisations such as construction companies who need to manage everythign from stage-payments to multiple sites, sub-contractors to workforce; charities, managing legacies and donors across many currencies and offices; membership and sport groups; manufacturers, e-commerce and distribution companies. And so on.
We worked on marketing strategy, identifying new markets and producing marketing collaterol, rebranded the new division including name, and designed, managed the build of and currently maintain the new website.
(Marketing types are the worst at
blowing their own trumpets. We know this is a simple website, we have
it only so we can keep it updated ourselves with little fuss. We spend
the rest of our time selling our clients' businesses, not developing
flash whizz-bang material for ourselves. It doesn't mean we can't, or
that we haven't done so for our own customers. When we get the time
we'll update this website - we have a much cooler one that's been 'under
construction' forever, but frankly, at the moment our business comes by
word of mouth through satisfied and loyal customers. Until we have to,
or until we get snowed in for a week and can't communicate with the
outside world, we're not going to distract ourselves from our core
business and finish it. But one day, we will.)