This is an exciting new online project, safe storage for everything important to and about someone from their finances to their memories, diary to last wishes. It's a snapshot of someone's life and personality online, and can be safely and privately shared with others.
The commission was to write the copy to explain the usage and purpose of the new concept and to help design the look and feel for the website.
Originally the website was aiming at older users - silver surfers - who may like to make use of the Living Will and financial organisation sections, but as time progressed it became clear the target audience was much wider and overed all ages.
The actress Claire Goose ('The Bill', 'Casualty', 'waking the Dead') was a user of the site and has since become a Director to assist with publicity and development.
Membership is growing as people find time to store their Year, their Life, their Wishes and their Moneyin a Nutshell .
One day this will take on the world of private social networking! www.yournutshell.com
(Marketing types are the worst at
blowing their own trumpets. We know this is a simple website, we have
it only so we can keep it updated ourselves with little fuss. We spend
the rest of our time selling our clients' businesses, not developing
flash whizz-bang material for ourselves. It doesn't mean we can't, or
that we haven't done so for our own customers. When we get the time
we'll update this website - we have a much cooler one that's been 'under
construction' forever, but frankly, at the moment our business comes by
word of mouth through satisfied and loyal customers. Until we have to,
or until we get snowed in for a week and can't communicate with the
outside world, we're not going to distract ourselves from our core
business and finish it. But one day, we will.)